Every match, cut sharp

Upload your match. Get a highlight reel back, ready to post.

Make my reel — free

3 free reels. No card needed.

Your reels, both cuts, with the date each one expires. Dates shown are examples.

It finds the moments

The submission, the sweep, the scramble — without anyone scrubbing a timeline. Point it at the whole match and it picks out what is worth watching.

The whole match
What it kept
  • Takedown
  • Submission
  • Guard pass
  • Sweep
  • Scramble
5:10 of footage. 12 windows worth a closer look, 8 moments kept — from a real run, on a real match.

Ready to post

Vertical, correctly framed, and the length the platforms want. It comes back as a file you can put straight on Instagram or TikTok.

Title
Two grapplers in blue gis at a tournament, one working from guard on the mat
Branding
Platform controls sit here

Your academy on every reel

Academy branding sits in the reserved zones, clear of the buttons the platforms draw over the bottom of the screen. Every reel a member posts carries the gym.

On Academy and above.

Two grapplers training at an academy, one in a blue gi passing the guard of one in a white gi
Your academy
Platform controls sit here

How it works

  1. 1

    Upload your match

    From your phone or your laptop. Anything your camera recorded.

  2. 2

    Wait about 15 minutes

    We will email you when it is ready. You can close the tab.

  3. 3

    Post it

    Download and share, or trim it first.

Pricing

Start free. Move up when you are posting more.

Prices in USD. FinishReel is available to customers in the United States.

Free

Try it

Free

3 reels, on us.

Watermarked, yours to keep for 7 days. No card.

Sign in with Google to start.

Password accounts start with no free reels.

Start free

Starter

$6.99/month

+ sales tax where applicable

4 reels a month.

No watermark, closes on a FinishReel end card. Yours for 30 days.

For the competitor who fights a few times a year.

Academy

$49.99/month

+ sales tax where applicable

40 reels a month, with your academy's branding.

Kept for a full year.

Every student's match, cut the same way, carrying your name.

Full comparison and Academy Plus →

Questions

How long does it take?

Usually under 15 minutes for a ten-minute match. Longer matches and very large files take longer — up to 20 minutes. You can close the tab; we'll email you when it's ready.

What do I need to upload?

A video of your match, filmed however you filmed it. Phone footage is what most people send and it works.

Do you add music?

No — your reel carries the original audio. Music you don't hold the rights to is what gets a post muted or taken down, and the point of a reel is that it stays up.

What's the watermark?

Free reels carry a small FinishReel mark. Any paid plan removes it.

What happens to my footage?

Your source video is deleted after 30 days on every plan. Finished reels are kept for as long as your plan says — 7 days on Free, up to a year on Academy. Your account area shows the exact date each reel expires.

What we do with your video has the detail.

Can I use footage someone else recorded?

Only if you have permission. You need to own the footage, or have permission from whoever does — both to upload it and to have it processed.

We do not verify ownership, and you are responsible for what you upload. Academies and promoters often hold the rights to matches filmed at their events, so footage from a competition is not automatically yours to use. Ask first.

The Terms set this out in full.

What if the reel is wrong?

It happens — the detector is good, not perfect. Tell us and we will look at it. If it picked the wrong moments badly enough to be useless, we will not charge you a reel for it.

Do unused reels roll over?

Yes, up to twice your monthly allowance — 24 on Competitor. Beyond that they stop accruing: the cap is there so a plan can't be banked and abandoned. Free is a one-off 3 reels rather than an allowance, so there is nothing to roll over.

Can I cancel?

Any time, from your account. You keep access until the end of the period you've paid for. Unused rollover credits expire when you cancel; anything you bought outright doesn't.

I run an academy. Can my students use it?

Today an Academy plan is one account with your branding on every reel it produces. Individual student logins are something we'll build when enough academies ask for it.

Is there an app?

Not yet. The site works on a phone — that is where most matches get uploaded from — and an app follows.

Every match, cut sharp

Make my reel — free

3 free reels. No card needed.